Is Your Brand Fueling Growth - Or Leaking Value?

Discover how brand strength can predict and drive enterprise value using ISO 20671.

The Hidden Financial Power of Brand

Most SMEs think brand is just marketing. But under ISO 20671, brand becomes a financial asset — one you can measure, optimise, and grow. When tracked right, brand metrics can inform capital outlay, boost investor confidence, and increase share of wallet.

Key questions to ask:

Are you tracking how much your customers are spending elsewhere in your category?
Do you know why non-customers aren’t choosing your brand?
Can you link brand-building efforts to your bottom line?
Are you measuring brand perception in tandem with revenue?

TAKE THE TRIAGE TEST

Understand where you are losing potential sales

Gauge your brand's competitive position

See how others view your brand differently

How It Works

Take Triage Test

Answer 12 key questions

Get Your Summary

Review your diagnostic report

Chat with Our GPT

Discuss your results and next steps

Use Cases

Take a look at the different ways in which the brand/business evaluation framework can be employed to benefit business investors and businesses alike.

Angel Investing

Services

EDG-Eligible Consulting

When seeking EDG support for expenses related to management consultancy, it is a requirement to work with management consultants certified by the Singapore Accreditation Council under TR 43 or SS 680. These certifications affirm that the consultants have the necessary expertise, skills, professionalism, and ethical standards to offer consultancy services compliant with TR 43:2015 and SS 680:2021 standards. At KAFB, we hold such certifications and are officially recognised by ESG to implement and manage EDG projects for branding.

ISO-Compliant Branding

Welcome to the importance of ISO-compliant branding, a pivotal tool for modern brand management and financial modeling. At KAFB, we understand that adherence to ISO standards is not merely about compliance, but about empowerment. Our approach helps brand managers elevate their strategic presence in the boardroom by aligning brand performance metrics with the language of finance, enhancing credibility and decision-making.

Investors and financial analysts can greatly benefit from our expertise in leveraging ISO 20671 and ISO 10668. These standards are designed to offer a robust framework for evaluating brand value and potential investment risks. ISO 20671, in particular, stands out as a meta-standard with broad applications that extend well beyond its initial scope—assisting investors in assessing the probable success of their ventures with precision.

Few are aware that there are dedicated ISO standards for branding. ISO 20671 and ISO 10668 work synergistically to provide a comprehensive solution for your brand valuation needs. At KAFB, we are committed to helping our clients harness the full spectrum of advantages these standards offer, ensuring a more cost-effective and insightful approach to brand management and investment analysis. Call us to transform your brand's potential into measurable success.

Crisis Communication

Is your customer dragging you into the unforgiving court of public opinion?

Your customer has taken to the internet to air their grievances, and journalists are eagerly waiting for your side of the story. Meanwhile, online citizens are gearing up to launch a full-scale cancel campaign against your brand or company.

What do you do?

Certainly, handle the customer's issues with care and resolution. But there's another urgent matter demanding your attention – your corporate reputation, which is teetering on the edge of public scorn.

Remaining tight-lipped in these circumstances or claiming "no comment" is as effective as raising a white flag of surrender.

The unvarnished truth is this: you must advocate for yourself in the court of public opinion. Not with a lawyer (though legal expertise can't hurt), but with a seasoned crisis communicator who's navigated these turbulent waters for the past three decades. Someone who can handle the media, ensuring they hear your side of the story. Someone who can craft an official response that turns adversity into opportunity.

Insights

20/4/24

Market Response: An Angel's True North

Discover why measuring market response is pivotal for angel investors. It's not just about intuition; data from the market tells a story of potential success and scalability. This insight guides investment decisions and highlights the path to high returns.

17/4/24

ISO 20671: Angel Investors' Secret

Discover how ISO 20671, a lesser-known yet powerful standard, transforms angel investing. It quantifies success probabilities in financial terms, guiding investors to smarter, more profitable decisions. Learn the art of evaluating investment sustainability and potential profitability.

17/4/24

Brands Thrive on Customer Value

The true measure of a brand's strength and equity lies in the perception and priorities of its customers. Misalignment between a brand's offerings and its customers' values can render apparent strengths inconsequential. Understanding this alignment is crucial for real brand growth.

12/4/24

Prospective Customers: Angels' Litmus Test

Angel investors often prioritize sector knowledge during due diligence. However, understanding prospective customers through surveys provides indispensable insights into a startup's value proposition and its market viability. This approach can reveal whether there's a sufficient customer base to support the business.

Collab

Kick Ass Financial Branding x [ ]

Join us in reshaping the branding landscape. Collaborate with a visionary brand consultancy that's redefining industry standards and creating transformative experiences. Elevate your design capabilities and our groundbreaking approach to forge a powerful alliance.

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